Bollywood Preview - Direct Dil Se: Preview : I DON'T LUV U

Casts : Ruslaan Mumtaz, Chetna Pande, Murli Sharma, Ragesh Asthana

Banner : Amrapali Media Vision Pvt Ltd

Director : Amit Kasaria

Writers : Amit Kasaria

Producer : Dr. Anil Kumar Sharma

Music : Amit Kasaria, Aman-Benson

Release Date : 17 May 2013

Story line: 'I Don't Luv U' focuses on the youth of today - the fun loving and frivolous lot, who are extremely casual in their relationships & do not want to delve into the intricacies of true love, commitments and fidelity. It is a blend of light hearted witty moments as well as harsh unforeseen realities of life.

Yuvaan, a young handsome boy and Aayra a beautiful NRI girl are just like any other teenager of this generation, who want to experience their life by getting together in a relationship? They are willing to go through the most beautiful and much needed feeling called 'THE FEELING OF LOVE'. Without realizing what they are doing in the heat of adolescence and the curiosity of discovering each other closely. They end up into an uncontrollable and devastating ugly situation which shatters their life completely. Will Yuvaan fight back with circumstances to get his love and life back on track?

I Don't Luv U also lay emphasis on the potential role of media in a common man's life. It elucidates that if misuse of media can jeopardizes commoner's life, at the same time, if used judiciously, it can act as savior.

My Gut Feel and comments: This is a debut movie of Amit Kasaria. I have seen the promos and somehow not very impressed with the overall presentation. It seems to be again one of the movie which presents and handles the bold and sensitive subject with less intelligently and sensibly. I doubt if this is a dark horse who has the potential to surprise the critics and viewers. I somehow not very optimistic about this movie as some how not convinced with the subject, starcast and promotion strategy of thinking tank backing this movie.

Going by my gut feel I am giving it 2.5 stars out of 5 stars and feels that this would notwork neither with critics nor with the audiences. Although I would more than happy to be wrong however chances are less….